100 Free Tools Every Marketer Should Be Utilising in 2017
25 minute read
Preeti Vadgama profile photo
Preeti Vadgama

Running a business is tough enough without having to spend additional time gathering resources from around the web. We’re here to make life easier for entrepreneurs and marketing folk, alike. To help you keep focused on more important tasks, we’ve found, tested and listed over 100 of our favourite (as well as free) online resources and tools to help manage all aspects of digital marketing — from SEO and content to coding and project management.

From old school tools to the new kids on the...well...web, all you have to do is run through the list and bookmark the ones you think might be helpful.

Free Social Media Tools

Digg Reader

Digg is an understated RSS feed reader that lets you read and store blog posts and articles. Use these to find relevant content to share on social channels. Manage everything you read by separating content into folders by topic or author.

Tip: Create a folder for competitors’ blog content and analyse any content gaps that may occur.


Hootsuite is a must for a small business as it lets you schedule Facebook, Twitter and Instagram posts in advance. With their free plan, you can add up to 3 social profiles and you’ll have access to basic analytics and support from their customer service team.


Klout is a great tool for anyone who wants to create content that influences or considers themselves to be an influencer. Klout adds up your social media value and gives you points depending on how (and how much) people engage with you. It’s a great tool for seeking out influential partners to collaborate with.


Ritetag is a hashtag recommendation engine that gives you the ability to find out how much exposure a popular hashtag receives. You’ll also be able to view real-time trending hashtags if you decide to piggyback off a particular one, great for creating newsjacking campaigns.

Twitter Analytics

Although fairly new, Twitter Analytics is a nifty addition to the social media site. It allows you to view  your best performing tweets and how many impressions all your combined tweets are getting with 30 day snapshots. Through analytics you can implement Twitter cards, which gives your followers a better view of your content.

Pinterest for Business

Visual content is key to a successful marketing campaign. With more and more people becoming visually apt, we recommend including Pinterest in your social media strategy. If you opt for a business account, you will have access to ads and analytics to measure and optimise your content successfully.

Get Stencil

Stencil helps you create stunning imagery, taking the pain out of learning the ins and outs of a program like Photoshop. You can choose from over 50 templates, over 800,000 background photos and over 200,000 icons and graphics. Warning: it’s hard not to get a little addicted with so much to discover.


Use Bitly to shorten and track all your URL shares. Bitly stores your shared URLs so you can track how many views, clicks and saves your shared content receives.

Tip: Have a look at how companies use Bitly plus other case studies and marketing material here.


Use Feedly to curate and personalise content in one single place, making it easier to keep up with news you are interested in. With the recently added option to integrate Google News Feed, everything is presented in real-time so you can spot trends as they happen.

Meme Generator

Memes are an essential part of business — just ask Buzzfeed. But seriously, should you ever want to create that quirky blog post that happens to go viral because it’s so damn funny it makes everyone cry, all you need is the Meme Generator and you are good to go.


A favourite of ours simply because it’s super easy to use. No more fiddling around with a cropping tool to get the correct image size for that Facebook cover or LinkedIn logo because this nifty tool will resize all your social media assets for you. Just download, save and upload.


Search for the hashtag of interest to you and Tagboard will show you everyone who is using it on Twitter, Facebook, Google Plus or Instagram, in real-time. We like that the boards are all visual. If a brand or company has started their own hashtag, it will show you all their social media handles on top of the board.

The paid version allows you to embed these boards and broadcast them on TV and other displays, a great asset for social events.


IFTTT (shorthand for If this then that) has been branded the most powerful tool on the web. It’s an automation tool that connects other tools together, creating ‘recipes’ so when something happens with one tool, it triggers another.

Stuart, from our marketing team, came up with this recipe to generate Hashtag monitoring for one of our clients:

FTTT filter 1: A Google Sheet was populated through a tweet containing a certain hashtag
IFTTT filter 2: Gmail would add a label to an email containing certain text, then add a row to a Google Sheet, then another IFTTT filter would send a message to a shared Slack channel, based on the Gmail label.

There are hundreds of recipes you can create. We recommending testing and altering to find what works best for you.


It’s no secret that GIFs are widely used at the moment, not just by individuals but also by brands. If your brand is playful and your audience are predominantly tweens and young adults, content from or created in Giphy may communicate a message better than words. Who doesn’t love a good GIF?

Pinterest Pin

If you’re an avid Pinner like some of here at Ideas Made, you’ll love the Pinterest Pin. Add it to your Chrome bar and you can easily save imagery from any website onto your Pinterest boards.

Social Oomph

Think your social media needs a little boost? Great, because Social Oomph promises to make the entire process quick and painless. Schedule content for Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds and blogs. Social Oomph is also a great tool to find people with similar interests.

Free Design & Image Editing Tools


Canva is an image creation and editing tool that some graphic designers secretly like. Mostly because you can create anything design-wise; create flyers, editorial pages, social media assets, CV’s. We could go on, and on….you get the drift.


Picmonkey is another image editing tool. Over the past year they have optimised the speed on the site so it’s a lot quicker to create and edit imagery, collate collages and overlay images with text and clipart.


Pick any colour from your screen with ColorPic. It’s easy to view colours as the picker has a magnifier. Best of all, there are absolutely no pop ups or adverts anywhere on site. Thank you, ColorPic.

Browser Shots

Your website will likely look different on different browsers. If you need to test the way it will look and view its compatibility, simply enter your URL, pick a browser and you’ll get a snapshot of how people view your site.


Similar to Adobe Illustrator but without the price tag, Inkscape is an open-source vector graphics editor. Create layouts for magazines and digital content, design logos, or just draw freehand. Basically, you can do anything. We like their ‘Learn’ section showing users how to use the platform with plentiful guides and manuals.


Make your data looks invincible with Infogram by creating visually stunning infographics. A great tool to use and optimise as part of your link building initiatives. Infogram is used and loved by organisations around the world including Google, LinkedIn and SkyScanner.

Image Color Picker

An insanely easy tool to use, if you want to find a particular colour from a photograph or image, upload it and it will present you will the exact same shade in HTML, RGB and HSV.

Google Fonts

Google Fonts takes the hassle out of making sure the font you like is licenced for commercial use because they are all open-source and 100% free to use. With over 800 font families in their library, the only thing you’ll be spending is time on is finding one that fits your message.


Visage are all about design and data. Born from the realisation that content is indeed the key to successful marketing, the tool is used by companies to streamline their content-creation process and keep brand messaging consistent. With their free option, you are able to create upto 5 visuals. We like their easy-to-use text editor.

Place It

Ever wanted to place your web pages onto a pre-created image? Place It lets you do exactly that. No professional hand models or mock display sets necessary. You’re welcome.


Piktochart helps you design infographics, presentations and printables with ease. With an easy drag-and-drop and point-and-click functionality, their free account gives you access to a good variety of ready-made templates to create and start sharing on your website, blog or social channels.

Free SEO Tools

Google Structured Data Tool

Structured data allows you to show off the perks that surround your product or service in digital form. Just enter the URL of your page and it’ll show you if your pages are optimised accordingly. If they’re not, it'll show you where the errors lie in your code, which you can have your web correct.


Majestic is one of the best free link analysis tools around. Simply enter in a website URL and it’ll pull up who is linking to the given website, how many backlinks it has, what the citation and trust flow are and how many links the site has lost. For those of you who do not work in SEO, we understand a lot of this is search spiel but trust us when we say, look into Majestic.


Try Ahrefs free on their 14-day trial and come back and tell us you don’t love it. We like the tool because of its extensive data output. Track your keywords and SEO campaigns seamlessly, explore your content further, analyze your site’s backlinks and track real-time brand mentions. Whilst the free account may be limited to some of the above, you’ll still be able to get a decent snapshot of how your link building efforts are going and which areas require attention.

Code Academy

SEO and coding are synonymous with one another. In fact, anything that is digital is coded. There are plenty of ways to avoid HTML, like hiring someone to do it for you. However, if you don’t have the means to do that, teaching yourself simple HTML has never been easier. And if you're an SEO, basic HTML knowledge is crucial.


Copyscape is key for an online business because it helps your website avoid getting caught in Google’s duplicate content penalties. Use the tool to catch out sites who are using your web copy without your permission.

SEO Site Check Up

There might come a day when you are required to audit your own website or someone else’s website. When that day comes, head over to SEO Site Check Up, copy and paste in a URL and the tool will present you with rough but lengthy data including errors and changes you should undertake to make your site as SEO friendly as possible.


Übersuggest helps you find keywords you may not find on Google’s Keyword Tool. Use it for your content, SEO and PPC campaigns to give you a wider reach of audience. It’s simple to use — just type in any keyword and it’ll show you a mammoth list of related keywords people are searching for, all chronologically listed.

Tip: Install their Keyword Volume and CPC Chrome extension and you’ll be able to view how much you’ll be spending per click for each keyword.

Open Site Explorer

Another favourite in the SEO’s toolkit, OSE offers an easy way to have a look at who is linking back to your website. Their ‘Just Discovered Links’ updates incoming links every hour. If you download the MozBar, you’ll be able to view metrics on any website, from domain and page authority to spam score. We love its ability to turn SERP results into a CSV which makes opportunities for link building easier to seek out.


Xenu is essentially a site crawler which finds all the broken links on a given website. Although there are other tools that do the job, Xenu is most loved and used by old school SEOs. We love it because it allows you to analyse much more than just broken links. It’s similar to Screaming Frog but it’s free. Can’t really argue with that.

Keyword Shitter

Don’t be deterred by the name because the tool does exactly what it means - spits out masses of keyword data. If you need to do basic keyword research, this is your tool as it will give you long-tail keywords related to your “seed” keyword. It’s not by any means the only tool you should be using for SEO but as a complementary tool to Google Keyword Tool it works a treat.

Google Mobile Tester

The simplest tool of them all. Use the mobile tester to find out if your website (and the pages within it) pass Google’s mobile friendly test. If it doesn’t, the tool will let you know why so you can relay the information to your developers.

Free Conversion Optimisation Tools


We all share links to interesting articles on Facebook, Twitter and other social media sites. These may not always belong on our own web pages but with Snip.ly, you can direct users back to your website. For example, you share a page from Mashable, if you create a link on Snip.ly  you have an option to add a call to action button to appear on the page which leads people back to your site. Their starter plan is free for 1,000 clicks per month.


User experience is crucial to the success of a website. Even Google rewards websites with exceptional user flows by ranking them well. Peek is unique in that it offers you valuable real user feedback on your website in a matter of hours. SImply submit your website and Peek will record a video with commentary of a real-life user using your website. It’s an excellent tool if you don’t have immediate access to focus groups.


Customer lets you keep your customers happy by engaging with them in a timely manner. The tool optimises code to push personalised messages to your customer base by using real-time user data to segment and define your campaigns. Their free account lets you send up to 400 messages a month to 200 people.


Technically, Unbounce is not completely free but you get a 30-day free trial which is a good amount of time to try the service. You can use it to build out custom landing pages for your campaigns instead of adding pages to your website. We use it to build out PPC landing pages because it lets us measure and convert leads into sales, plus it’s relatively easy to build pages and implement.

Hello Bar

The handy Hello Bar helps your website convert readers into customers and lets you test what messaging works best in the process. Use Hello Bar to begin your email list or to add new sign-ups to your current subscriber list. It’s compatible with Aweber, Campaign Monitor and MailChimp and is easy to implement.

Facebook Power Editor

Facebook Power Editor is exactly what it says on the box: a tool that helps advertisers create and manage multiple ads at once. It’s made specifically for larger brands who run a host of ads but can be used by any business with access to the tool.

Free Content Marketing Tools


Used by nearly every marketing agency, Buzzsumo is one of those evergreen tools that consistently delivers. Use it to seek out competitor content and how readers react to specific pieces of content, whether they’re articles, infographics or blog posts. Simply enter a URL and Buzzsumo will list a host of content, showing you how many shares it has via social media and how many sites are linking to that piece. Filter by year, month or the past 24 hours to give you fresh insight. We like to gather websites who write about specific content and reach out to them when we think we can add something of value to the author.

Epic Beat  

One to rival Buzzsumo, Epic Beats is fairly new but boasts a lot of insightful features. Search by keyword, site or author and find their latest articles, tweets and influencer insights all in one place. We’re digging the content insights which shows you popular days to post and best format types depending on your topic.

Hemingway Editor

A great one for copywriters and content writers, alike, the Hemingway App (available for the PC, MAC and mobile) makes the written word clear to read and edit. The app highlights common grammar errors and there is a built-in grading scale for your writing. It was created based on the style of one of the best writers in history, after all.


Thinglink lets you layer your content with rich media tags. Think audio on imagery that adds context or information icons on photography and maps. Currently they have over 70 call to action tags in their library. We recommend having a read of their blog to get an idea of the types of content you are able to create.


Storify is all about curation and creation. Now boasting two versions, the free one allows you to create stories out of moments. For example, if you want to put together a story about an event you are hosting you can so by pulling in live tweets, images, and begin writing. After the event, you can assess how people reacted and even reach out to them. Plus, you can share your link for others to view and participate in your story.


Share your knowledge on a presentation deck and get your brand noticed by professionals within your industry. You can use Powerpoint, PDF or Keynote to upload your slides. If it’s good enough for The White House and NASA, it’s definitely good enough for us.

Tip: Add your Slideshare presentation to your LinkedIn profile to get more views and capture possible leads as you grow.


As humans we sometimes miss spelling and grammar mistakes. It happens to the best of us. Type your URL into Correctica and it will show you where the errors lie on your webpage. If you are starting up and not too confident with grammar, this tool is great to use daily to ensure your web copy and/or blogs posts are grammatically correct.


Animate your way around the web with Powtoon. This tool isn’t just for big brands but is also useful for startups, SMEs, colleges and universities. With their free account, you are able to create videos of up to 5 minutes long, choose from 46 tunes of royalty free music and 10mb of storage.

Headline Analyzer

The Headline Analyzer by CoSchedule gives your headlines a score by analysing length, word count and word context. It also shows you how it will preview on the search results pages.

Google Trends

Let’s say you wanted to know when people search for Ski Holidays. You may decide you want to run a campaign during the highest peak of search volume (excuse the pun) of the year. Google Trends allows you to analyse when you should start preparing and when it would be most effective to put that campaign live.


Grammarly is known as the world’s most accurate grammar checker, so it’s only fair to put it to the test. If you don’t yet have any copywriting, editing or proofreading resources, use the tool to tighten up grammar errors on sales copy, blog articles, emails and press releases. The tool offers access to a plagiarism detector on paid its account.

Note: Copy you enter has to be over 250 words.

Answer The Public

Long tail research made easy. If you are new to search marketing and have no idea what long tail means - it refers to keywords that you want your website to rank for that generally include more than 3 words. Where Google’s Keyword Tool will show you a list, Answer The Public will showcase a visual feast, showing you keyword-related questions and phrases.


Video will be the format of 2017. With over 60 hours of video uploaded to YouTube every minute and nearly 4 billion video views per month, the content you create needs to be engaging. Tools like Animater are useful in creating and testing what content engages your users. You may think animation is so last decade but take a look at Buzzfeed Blue and the simplicity of their animated videos, some of which have over 9 million views.


Whether or not you have a personal or company blog, you can still use Medium to publish posts on topics you are interested in or passionate about. It’s easy to get started by logging in with your Twitter account and you can write, publish and edit posts seamlessly. It’s also a good tool to find interesting content to share.

Tip: Add relevant hashtags to your content to get it in front of more people and provide some context about your piece.


The free version of WP lets you create simple websites and/or blogs. With an easy-to-use interface, a choice of themes and 3gb storage space, you can get set up in a few hours. We recommend starting free if you need a one-pager for a local business that doesn’t need e-commerce functionality. It’s also a good way to understand what the platform offers.

Free Chrome Extensions

Web developer

This extension was built for web developers but is used by SEO and marketing professionals because of its useful functions. Use it if you are constantly analysing objects on websites such as JavaScript, link and Meta tag details, stack levels, colour information, etc. etc..

Check My Links

Check My Links shows you all links on a given web page and highlights which of them are broken. It’s helpful if you are constantly updating your webpage or adding listings on a daily basis.  


Capture and annotate any part of a web page or the full web page itself with Nimbus. You are then able to crop, draw, and add comments to those screenshots or record video from your screen and it’ll be ready to share.

SEO Quake

SEO Quake provides you with valuable SEO metrics for you to audit and review your site. Compare URLs and domains, analyze keywords, check for mobile compatibility, view how your social stats compare and create reports for all the above.

Facebook Pixel Helper

The Facebook Pixel Helper analyzes a website you browse whilst automatically looking for a Facebook marketing pixel: a piece of code to help you advertise better on the platform in order to increase your conversions. If a website has a Facebook pixel installed the </> icon will turn blue and you’ll see a badge appear highlighting the number of pixels found on the page.

Tag Assistant  

Tag Assistant works in a similar way to the Facebook Pixel Helper but for Google tags that work on Analytics and Adwords. If your codes show any errors, Tag Assistant will alert you of them.

URL Builder 

URL Builder allows you to add a special tracking code to your URL so you are able to view how people are getting to your website. It’s essential for all campaigns as you get invaluable data and can build better partnerships with third-party websites that refer the most traffic.

Free Email Marketing & Survey Tools


Mailchimp is THE email service to use if you are looking for a free way to sign people up to your service and send them beautiful, timely e-mail campaigns, wherever they are in the world.  It integrates fully with platforms such as WordPress, Shopify, Magento, Facebook and Salesforce. With their ‘Forever Free’ plan, you can send up to 2,000 subscribers and 12,000 e-mails per month - perfect for startups and small businesses.

Puts Mail

Want to test how your HTML e-mail performs in various email clients? Use Puts Mail to put them to the test, literally. Their 7-day free trial allows you to see whether the service works for you. If it doesn’t, try out Mailchimp’s client tester, but they do charge for this option.

Fresh Mail

Fresh Mail is another e-mail provider that’s free if you send under 2,000 emails to less than 500 subscribers a month. We like Freshmail because when you install their app, you can collect email addresses without internet connection - perfect if you taking with you on the go! Go for this if you require customer service as they offer support via phone and e-mail, whereas Mailchimp do not currently offer any support for their free option.

Bonus: If you are a non-profit startup or business, they offer 50% off all their paid tools.

Free Analytics & Reporting Tools

Google Analytics

Google Analytics helps you understand how your website is performing. Learn how many visitors come to your website in a single day, week or month and how many visits you have in real-time. Understand how users react to your content, which pages they spend longer on, which pages they leave from and whether they come from your social channels or from third-party websites.

You can use this information to optimise your web content for the best user experience and to generate better leads.

Search Console

Another tool by Google with a little more technical ability than Analytics. Search Console is the first place to go to identify why your website has been hit with a Google Penalty (should that misfortune ever happen to you). The reason you should implement the tool is because it also provides you with the information and insights needed to make sure this doesn't happen.


If you’ve recently launched a mobile app and want to get good insight into the kind of engagement it receives, take a look at Localytics’ free plan where you’ll be able to view real-time activity as well as who uses the app the most and have the ability to push in-app campaigns.


We reckon Supermetrics is quite understated. We haven’t heard about many companies using this tool but if you churn out marketing reports on a daily basis and need some automation to assist, it’s one to look into. They offer a 30-day free trial which is a good amount of time to test and build out various dashboards.

We use it to build reporting dashboards to share with clients. You can easily add to Google Sheets and pull in data from Google Analytics, Bing ads Facebook ads, Search Console, Mailchimp, YouTube, Moz and more.


Mixpanel can be used to track events (e-mail signups, downloads, content interactions, etc.) on your website by gathering intelligent data about your website users. We’ve even heard people say MixPanel offers many more insights than Google Analytics.

Here are just some of the hundreds of insights you can obtain via MixPanel:

  • Which third party sites perform best for your site

  • Where in your sales funnel people leave

  • How your customers engage with your sales content

  • Measuring first-time user activities


Use Ghostery as an individual or for your online business. As an individual, you are able to monitor and manage your digital privacy. For your business, Ghostery helps you manage your website’s blind spots by helping you observe and analyse tags, speed and governance in order to improve your site’s performance.

Free Management Tools

My Hours

If you need to bill your hours but you always forget how long you worked on projects - you should check out My Hours. The tool lets you input and track your time better and can be used personally or with a team. Their free starter plan can be used on unlimited projects, unlimited tasks and unlimited clients.


Keep your life in check with Wunderlist and get sh*t done. Use it to manage projects at work, to plan a day off, or to create and share birthdays and lists of gifts. Whatever you use it for, just know that it’s pure pleasure when you tick stuff off as ‘done’.


If you asked any of our team what project management tool they used on a daily basis, they would reply with Asana. Why? Because it’s easy to organise projects by time, due date and allocation of tasks to colleagues within the company. The tool lets you sort tasks into subtasks, add commentary and attach files from desktop or mobile.

Asana is free to use for up to 15 people, use for personal or professional projects. Be warned: it’s easy to lose focus without it!


Create a Trello board to manage your daily work flow. Use it for personal projects and to-dos or for work projects and collaborations. We like Trello because of its visual interface. Think sticky notes on a wall but in digital form where everything has its place and everything is searchable and shareable.


With Diigo (pronounced Dee-jo), you can make what you read work for you by allowing your screen to become a myriad of creative and productive thoughts. Add digital highlighters and sticky notes to design assets, writing pieces or reports and they will be there when you return. Create docs with your annotations and archive web pages so you’ll always have a copy in your cloud library.

There is so much more that Diigo can do but you’ll only see it when you try it.

Free Outreach Tools


A brilliant, free relationship-management tool, Rapportive shows you everything about your e-mail contacts, all within your inbox. Find out more about the person you are reaching out to - find out what they do, whether they are nearby, what they tweet about and more. Install the app into your Gmail and let it do its job whilst you build your business and customer relations.


Every growth hacker knows you have to use any means necessary (legally, of course) to obtain the contact information of someone you want to reach out to. And when the task sets out to be impossible, turn to Hunter (also known as e-mail hunter). Paste a URL and it will display a host of email addresses. Usually the ones with the most recognised sources are the most common and accurate.


Set up Skype with your e-mail and get ready to host meetings, conduct interviews and share files. Skype is useful if you are travelling or working freelance. If needed it allows you to share your screen with other people whether you need to share what you are working on or to host tutorials and training.  


We all have a lot of files on our smartphones and computers and Dropbox makes it easy to share your files with anyone, anywhere, without the need to attach files or images. Just drag and drop after signing into your device of choice. Dropbox also makes it easy for multiple people to work on one file through a shared folder.

Google Forms

Google has a multitude of free tools and Google Forms is another favorite. It’s an insightful yet underused information and data gathering tool. Let’s say you are creating a blog post on tips you want to gather from featured bloggers. Create your form, add a free text section and send it off for your bloggers to fill in. They don’t have to send anything back to you because all the data is gathered in your account.

All My Tweets

Picture this scenario: you read something on someone’s Twitter feed months ago and you need to find that tweet. To go through their feed manually would take you hours, especially if the user tends to tweet several times a day. All My Tweets is the convenient and sensible solution as you can view all tweets in a listview and use the search function from your computer to find what you need. Effort spent: Zero. Time wasted: Zero.

Free Productivity Tools


We're proud to tell you this is one of our own products. It was born from the struggle of constantly needing to arrange image files and folders in order to find something. NINE lets you snap photos and store them away in set folders. Whether you are creating a list or simply need to store information, NINE can help you better organise your life.

We Transfer

We Transfer lets you send large files to any inbox around the world. The sender can access those files for up to 7 days before losing access. We recommend using the service to send one-off files when requested or needed.

Screen Shader

If you work long hours or mostly after 6pm, chances are your eyes get pretty tired, Screen Shader uses a screen filter based on the time of day and adjusts your screen with a tint so you get less strain on the eyes. The orange tint is said to produce serotonin, a brain hormone that helps boost your mood.

Hello Sign

Hello Sign easily lets people add e-signatures on documents. Once you send the document (you can integrate via Gmail) to whomever you require a signature from, they’ll sign and all parties involved will receive a copy of the full document. Voilà! If you are worried about papers getting lost or third parties accessing them, Hello Sign employs bank-grade security, making sure your data is safe. Their free plan allows up to 3 documents per month, and the rest of their pricing is fairly reasonable.


We’re not affiliates of Slack but we highly recommend the tool because let’s face it, it’s the best thing since, well, Gmail. With Slack, e-mails will be replaced by instant messaging. Plus, you can share files, upload images and best of all, send GIFs to anyone, anytime. That’s what we call instant gratification.


It’s simple: ads are distracting and sometimes annoying. Use AdBlock extension to block them.

Protect Your Vision

Most of us spend over 6 hours a day staring at our computer screens. It’s essential to take a break in between long working sessions. Lucky for you, Protect Your Vision has built a timed tool that notifies you when it’s time to look away from the computer. Set your timer every 20 minutes or every 50 minutes - and if your eyes need some extra TLC, participate in their eye gymnastics to improve vision and relieve dry eyes.


This is the most helpful tools in terms of reducing unnecessary time and freeing your memory space, LastPass saves and remembers all your passwords in one place. As long as you keep your master password safe, everything else can be automatically signed into and you’ll have peace of mind when you need to share online tools such as PayPal and Gmail with many people at once.

Best Free Stock Photo + Video Libraries


Unsplash was one of the first-found stock galleries available to use free for commercial purposes. They have a multitude of A-star photographers - even NASA uploads images onto the site. You can expect 10 new images every 2 weeks in your inbox.


There are many websites now sharing incredible photography and best of all, most of them are licensed for commercial use. Pexels is just one of the many.


Browse stock photos of architecture and buildings, beauty and fashion, business and finance, music, nature, people and landscapes. The list goes on.

All The Free Stock

You can never have enough free stock assets, especially if you are just starting out online as a blogger or a business. Use All The Free Stock to your advantage and browse through their plethora of free assets, from photos and sound effects to website templates and e-mail templates. You are guaranteed to find something of value.

Life of Pix

You may think Life Of Pix as just another stock photo site, and we won’t tell you any different - BUT they also have a sister site: Life of Vids. Life of Vids offers free royalty-free videos, clips and loops, without any copyright restrictions.  

New Old Stock

If your business revolves around all things historical or you are running a campaign around the topic, use Now Old Stock. They upload impeccable images found from public archives that date back to 1919. Most are licensed for commercial use.

That’s all, folks! We hope you discovered a few tools that piqued your interest and that you’ll test some of them out for yourself. If you know of any interesting, useful and most importantly free tools - tweet them to us at  @_ideasmade.