We believe that making a good product is only half the story, you need to sell it and market it effectively to turn it into something successful. We have been working very hard over the last 2 years to build a great team of makers and marketers to help us achieve our mission. Finding the right people has been the biggest challenge to our business. We have experimented with various recruitment methods and have managed to build a unique mix of talented makers and ambitious marketers multi-skilled in UX, UI, design, development, mobile, product management, digital marketing, user acquisition, lead generation, SEO and PR. All the skills you need to turn ideas into tangible, healthy, selling products and they are a lovely bunch too.
A bunch who are ambitious and hungry to learn, to experiment and improve, driven to prove themselves and their skills and make and market great products.
We’re also lucky to have a great network who have provided invaluable advice; spanning VCs, product designers, entrepreneurs, ex-agency partners, HR managers and culture experts. All have helped us create the best environment we can at Ideas Made. Advice we are very grateful for and which we believe is starting to pay off.
We’ve had our heads down, working hard for our clients and building the team. We haven’t had the time to tell the world about what we do yet but another strong validation for us has been the enthusiasm we’ve encountered from innovative brand managers, start up entrepreneurs and forward thinking advertising creatives for the work we have done. And we’ve been working on some really interesting projects which are starting to get attention around the world as our portfolio grows. For example we are proud to have been selected to help innovative brand managers test NFC and iBeacon location based marketing products as well as prototyping IoT hardware, both new technologies on unproven ground. We are also proud of the startups we’ve helped prototype and improve their products as well as grow their user base, and are glad to be working with well known brands who use our skills to deliver quality web and app development and digital marketing campaigns.