Beer Beacons

SAB Miller (now ABInBev) asked us to partner with them to explore the potential of using location-based technology to enhance user engagement within retail spaces, such as pubs and supermarkets. They particularly wanted to see iBeacons in action.

iBeacons are small, low energy transmitters that announce their presence to devices in proximity, in this case, a user’s iPhone.

Our brief was to build an iPhone app to send location-specific offers and key product information to customers - and demonstrate this in an on-trade and off-trade environment. The final customer experience was distributed internally as a video and the demo was installed in their UK HQ - both were used to educate stakeholders and inform decisions on technology investment.

As owners of over 150 brands, including Pilsner Urquell and Grolsch, SAB Miller have chosen to partner with us on a number of projects to discover and test new ways of engaging with customers through the use of innovative technology.

Timeline

2 Weeks - Prototype, testing & video

Client

SAB Miller

Services

CX/UX
Design
Development