Trading up

A unique approach to building links in the forex niche for a global finance brand

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What did we do?

To help CMC Markets build traffic and generate business, we were tasked with increasing the number of white hat links from high quality sources (Moz Domain Authority 50+, Majestic Citation & Trust Flow 40+).

As the brand had recently recovered from a penalty, we were looking to acquire as many quality links as possible in a short period of time.

Client
CMC Markets
Year
2016
What we did
Link building
SEO
Technical audits

Of course we couldn’t build links from anywhere. We needed to build links that were attractive for financial traders and stock market analysts. And just as importantly, we wanted the links to reflect CMC markets’ data-driven approach that has earned their reputation as one of the best forex and CFD trading platforms in the world.

How did we do it?

We build all of our links using technical link building methods such as backlink analysis, data mining for guest post opportunities as well as creating relationships with journalists in order to get our content placed prominently in new articles.

The primary technical link building activities we carried out were:

  • Brand Reclamation- the process of finding brand mentions in news articles without links and requesting a citation link is added back to the source.

  • Data mining for guest posting opportunities - finding magazines and newspapers that are looking for guest contributors and reaching out in order to pitch ideas for new stories.

What were the results?
  • 400 links acquired in 4 months

  • Page 1 for major keyword terms
  • Links from BBC, The Guardian, The Financial Times, Nasdaq, The Spectator, China Post, The Telegraph, The Independent, Salon.com, The Star, Investopedia, MarketWatch and Huffington Post.