In December 2016, we released our latest product - Covet.
The idea for Covet came about as a follow-up to NINE, a visual to-do list app we designed last year. NINE quickly rose to over 30K followers with features from Apple, Wired, Gizmodo, Stuff and a few other publications due to its deceptively simple solution to a common problem.
NINE allows users to take photos and sort them into 9 simple categories, giving them a way to store all those photos taken as reminders in an organised manner. You can learn more about NINE here.
As the NINE user base started to grow, we began to realise ‘BUY’ was by far the most popular of the categories (other than the default 'DO'). Users wanted a place to save and store the things they saw and loved - and so began our journey with Covet. Our goal was to build something with even more utility and with greater potential for monetisation in the future.
Featured by Apple in Best New Apps.