We successfully identified and targeted senior stakeholders in blue chip finance companies such as banks, and insurance companies featured on the FTSE 100.
Keyword research & content gap analysis
We produced in depth keyword research looking a the user intent behind the keywords, and developed an in-depth understanding of how people usually search for news and information around this very complex product.
Technical audit and website migration
When we started working with the client, they ranked amazingly well in Indonesia due to their .id TLD, but consequently nowhere else. We were able to build a case for moving the entire business to a new .co domain, resulting in Google viewing recognising their generic TLD allowing us to rank in the UK, USA and Australia.
Our specialist copywriter helped us craft high volumes of specialist content that was fit for consumption by some of the UK’s finest financial minds.
We started to look at the more playful side of their product and developed a series of infographics around personal data and security, one of which was featured in The Next Web and Intercontinental Finance magazines.
To create trust in the brand and further traffic we also created a regular column in a trade magazine for our client, writing content that they were happy to put their name to.