MAT.Bot

Want to chat insurance? We’re guessing your answer is no, and the truth is - we feel the same way. It’s a no-fun-zone topic that tends to cause either confusion, stress or both. Last year, it was reported that workers in the UK were undersaving for retirement by up to  £11bn a year - meaning that most are not saving as much as they need to, and there’s a lack of access to helpful information that’ll solve the problem. So how can tech help reach more people with a personalised, useful service?

While we didn’t set out to create a captivating conversation around insurance, we wanted to find a way to shake up the industry a bit while simultaneously removing the stressful, confusing bits involved in thinking about your pension. Enter: Our new chatbot, MAT.bot.

Our goal was to create a friendly financial assistant to help employees with their pension planning. But first things first - we wanted to test it out. Our first step would be to design a working prototype to put in front of users, and ultimately find out if they’d be interested in using a chatbot to discuss and re-organise their finances.

Timeline

1 week - Prototype

Client

Zurich

Services

Concept
UX
Design
Development