Press for Peroni

Beer with the press of a button? Yup, we built it. The Peroni Beer Button is a Wi-Fi connected device that’ll automatically add bottles of Peroni to your Ocado shopping trolley when you press it. We invited Ocado customers to take part in a beta test to find out if an in-home button would affect purchase behavior, and if the tech would seamlessly integrate into their lives.

As this was a beta test, our goal was to build a rough prototype to prove the tech would work and create an end-to-end experience for Peroni and Ocado as a proof of concept. After a series of initial workshops with Peroni, we swapped between build and iteration over the course of 5 months - creating 5 different versions of the button along the way before our prototype was ready to be sent out to Ocado customers.

Client

Peroni

Services

Customer Experience
Web Development
iOS Development
Hardware Prototyping
Short Run Manufacture
Test Phase Management
Project Management