A new content hub for the 4 x Formula One World Champions
We were set the enviable task of creating a new website by the brains behind Infiniti Red Bull Racing – the most technologically advanced racing team.
Throughout 2013 we helped Infiniti Red Bull Racing strengthen their online marketing channels in a number of ways. While the four times world champions were recruiting a new digital manager, Ideas Made supplied strategic advice, online content ideas and digital management support in the interim.
We worked alongside the new digital manager in-house and Red Bull’s digital platform development partner, supplying the brief, strategy, information architecture, user experience, design, project management and testing all the way through to the delivery of their new website.
We had a project manager working in-house and at the appropriate time, we were able to scale up that team with an information architect, creative and UX designer.
Red Bull Racing