Our first step was a workshop with the Guardian Labs team to delve into their initial ideas and research the capabilities of the Spotify API. After a two week exploration period, we had a defined UX and information architecture which we were confident the Spotify API could support.
Moving into the design and build stage, our role was to provide technical development and testing, to support the Guardian Labs creative vision and ensure the design and content created by the Guardian Labs team was realised efficiently. As with using any third party service, there were certain limitations. To make the interactive both valuable and engaging, we exhausted the technical capabilities of the API to build an interactive that added value on top of what the Spotify app already offers, by delving behind the scenes of Discover Weekly to produce a visual representation of user’s listening habits.