World Cup All-time XIs

A web app and live poll to find The Guardian readers ultimate World Cup teams

Idea to launch in 6 weeks

World Cup All-time XIs

The Guardian came to us with an exciting idea to create an interactive that allowed their readers to pick their all-time ultimate XI World Cup team to support their coverage of the 2018 tournament in Russia. Collaborating closely with their editorial and labs team we helped shape their idea into an engaging user experience and then designed, coded, tested and launched the interactive web application.

For each of the 12 featured World Cup teams, users can pick from a list of legendary football players to create their all-time line-up and read interesting facts about each player. The 11 chosen players are then aggregated into The Guardian readers all-time 11 team - a live poll that dynamically updates with every player selection. The countries included are; Argentina, Australia, Belgium, Brazil, England, France, Germany, Japan, Mexico, Nigeria, Portugal and Spain. Football fans can then download their team to share on social media or view an expert players selection.  


6 Weeks - Idea to launch


The Guardian



Guardian World Cup All-time Elevens Mobile UX
Guardian World Cup All-time Elevens Mobile

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